Cold Call Script · for Kayla
mainewebsite.design
Booking free website mockups for Maine small businesses · flat $300, pay only if they love it
🎯 Your only goal on the call: get a “yes” to build them a free sample website and grab their email or cell. That’s it. You are not selling $300 on the phone — the free mockup does the selling.
Memorize this — the 10-second pitch
“We build professional websites for Maine small businesses for a flat $300 — no monthly fees. And we build it first, free, so you can see the actual site before you pay a dime. If you love it, it’s yours. If not, no hard feelings.”
1 · Opening
“Hi! Is this the owner, or whoever handles the website for [Business]?”
If gatekeeper: “No problem — who’d be the best person to talk to about that? Is there a good time to catch them?”
“Hi [Name], my name’s Kayla — I’m with mainewebsite.design, we’re local, right here in Maine. I’ll be quick — got 30 seconds?”
Wait for the yes. Don’t barrel ahead.
2 · The hook
“We build websites for small businesses like yours for a flat $300 — one time, no monthly fees, no contracts. Here’s what’s different: instead of asking you to commit first, we build the site for you first — free — so you can look at it, click around, and only pay if you love it.”
3 · The ask the whole point
“Would it be alright if I built you a free sample and emailed or texted you the link? No cost, no obligation — worst case, you get a free mockup of what your site could look like.”
If yes → go capture their info. If unsure → “There’s truly no cost and nothing to sign — just something for you to look at.”
4 · Capture (get these before you hang up)
- Best email — and a cell number if they’ll give it (we can text the link)
- Confirm the business name spelling
- “Anything you’d definitely want on it — photos, services, hours?”
- “Do you have a website now, or starting fresh?”
5 · Close
“Perfect. I’ll have something built for you in the next few days and send it over. If you like it, it’s $300 flat and it’s yours. Sound good? … Thanks [Name], talk soon!”
Objection cheat-sheet
| They say… | You say… |
|---|
| “We already have a website.” | “That’s great — a lot of our clients did too. Let me build a free sample of a fresh version and you can just compare. If yours is better, no harm done. Fair?” |
| “How much again?” | “$300 flat, one time. No monthly fees, ever — and you don’t pay until you’ve seen it and you’re happy.” |
| “I’m too busy right now.” | “Totally get it — that’s why this works. You don’t have to do anything. I build it, send you a link, you look when you have a minute. What’s the best email?” |
| “Not interested.” | “No problem at all — mind if I ask, are you happy with what you’ve got, or just not the right time? … Okay, I’ll let you go. We’re mainewebsite.design if it ever changes. Have a good one!” |
| “Who are you? Is this a scam?” | “Fair question! We’re mainewebsite.design, local to Maine — look us up. We’ve built sites for dozens of Maine businesses. Nothing to buy on this call — I’m just offering a free sample.” |
| “Just send me some info.” | “Absolutely — what’s the best email? Honestly the best ‘info’ is seeing a sample, so I’ll build one and include the link.” |
| “What’s the catch?” | “No catch — we make it free to look because it kind of sells itself. If you don’t love it, you owe nothing.” |
📞 Voicemail (under 20 sec)
“Hi [Name], this is Kayla with mainewebsite.design — we’re local here in Maine. We build small-business websites for a flat $300, and we’ll build you a free sample first so you can see it before deciding. No cost to look. Call me back at (207) 250-1010, or I’ll try you again. Thanks!”
✅ Tone & reminders
- Smile — they can hear it.
- Slow down — you’re a neighbor, not a telemarketer.
- Magic words: free · local · no obligation · see it before you pay.
- Don’t oversell — the free mockup does the work.
- Log every call: business, name, email, outcome.